ADNOC Voyager Lubricants Now Available Across Egypt Through Strategic Partnership. ADNOC Distribution, a leading mobility retailer, has partnered with TotalEnergies Marketing Egypt (TEME) to officially launch ADNOC Voyager lubricants across Egypt—marking a significant step in the brand’s regional growth strategy.
For the first time, ADNOC Voyager products are now available through a vast network of third-party retailers nationwide, expanding beyond exclusive outlets and online channels. This move brings high-performance lubricants closer to Egyptian motorists and businesses.
Manufactured at the state-of-the-art blending facility in Borg El Arab, ADNOC Voyager lubricants meet and exceed global quality and performance standards. Already trusted in over 47 countries, the brand continues to grow its international presence.
Commenting on the launch, Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, said:
“Our collaboration with TotalEnergies strengthens ADNOC’s position in the region and reflects our commitment to sustainable innovation and long-term growth.”
Growth Beyond Gulf
ADNOC Distribution Expands Footprint Beyond the Gulf, Eyes Growth in Egypt’s Mobility Market. Since acquiring a 50% stake in TotalEnergies Marketing Egypt in 2023, ADNOC Distribution has accelerated its expansion strategy beyond the GCC, with a strong focus on Egypt’s fast-growing fuel retail and mobility sector. With a target of reaching nearly 3,000 retail points by 2026, this bold move reinforces ADNOC’s position as a leading player in North Africa’s largest consumer and automotive market.
This expansion marks a strategic milestone in ADNOC’s vision to deliver premium lubricant solutions across new regional markets, combining global expertise with local manufacturing efficiency.
ADNOC Voyager Officially Launches in Egypt with a High-Profile Ceremony at Abdeen Palace. The official launch of ADNOC Voyager lubricants took place at the iconic Abdeen Palace in Cairo, attracting top industry leaders and government officials. Among the distinguished attendees was Egypt’s Minister of Petroleum and Mineral Resources, Eng. Karim Badawy, along with senior executives from ADNOC Distribution and TotalEnergies Marketing Egypt.
The event also marked the debut of the brand’s latest campaign, “Voyager: Powering Your Everyday Performance,” which highlights the lubricants’ core strengths—exceptional engine protection, fuel efficiency, and long-term reliability.
This launch reaffirms ADNOC’s commitment to delivering premium, high-performance lubricants tailored to meet the demands of today’s drivers and industrial operators in Egypt.
Over 180 Approvals
ADNOC Voyager Lubricants: Backed by 180+ Global Approvals, Now Powering Egypt’s Growth. The ADNOC Voyager range is engineered to serve a wide range of sectors, including automotive, industrial, and marine applications. With over 180 international OEM approvals and certifications from global bodies such as API and JASO, the brand delivers trusted performance across all environments.
Egypt’s lubricant market, estimated at over 450 kilo tons annually, is experiencing rapid growth—driven by nationwide infrastructure projects and a rising local automotive manufacturing sector. This makes it a key market for Voyager’s expansion strategy.
This strategic collaboration between ADNOC Distribution and TotalEnergies Marketing Egypt not only supports the country’s industrial momentum but also highlights how joint ventures can accelerate regional economic diversification and align with sustainable energy goals.
Editor-at-Large
A passionate writer in the lubricant industry, Awais Iqbal has been covering oils, greases, and industrial fluids since the start of his career. At 25, he’s already written for blogs, catalogs, and brand guides across the UAE. Awais’s insights help companies connect with their audience, and his clear, helpful writing style is trusted by brands in the region.
